Testing and User Journey


After two weeks of speculative design and working on a slow and personal service (choosing the wedding as an example) and a fast and impersonal service (choosing the McDonald`s model as an example) we went out and got some very helpful insights for the next steps.
We brought a paper tray with a paper-layer saying: McImmigration and asked people what they would choose to have on their menu.
Some of the question were:

Why did you choose McDonald`s today?
Which verbs describe the service best?
Did you consider it to be a fast or a slow service today? Why?

Have you ever moved to a different country and registered there?
What was your experience?

What if this instead of being McDonald`s was the place to become part of danish society?
What would be your personal menu?